The Following Information Will Be Needed To Design A Search Engine Optimized WebSite.

Company Background:

• Description of your company, type of industry, competition, products and services
• Competitors with web sites
• Company target markets

Web Site Project:

• Description of your web site project group, decision makers, other contractors, responsibilities, human resources available at various stages
• The mission statement or summary of your project
• Basic goals of your project: Branding/identity reinforcement, improved access to information, direct sales, corporate communication, lead generation, etc.
• The outcome that will make your project successful: How you will measure success
• Project deadline or time schedule requirements
• Budget for your project: Acceptable budget range, depending on the level and comprehensiveness of services provided
• Discussion of how your web site will reinforce an existing corporate image, branding or marketing strategy, or establish new ones
• Discussion of any identity/branding assets (logos, other artwork, and fonts) or issues
• Discussion of a particular company or marketing color pallet or general visual theme
• Discussion of using similar or same graphics the company wants to use in other media such as specialty items, television, catalogs or print ads

Functionality:

• Necessary functional requirements: Customer forms, discussion groups, live chat, group calendar, subscription newsletters, inquiry forms, automatic e-mail response, database-driven web pages, online catalog ordering, applications, e-commerce, etc.
• If anticipating a database, the size
• Determination of using the whole database or just part of it, and designation of who will extrapolate the data
• Plans for the online database using the same structure as the existing one, and who is designated to change it
• The handling of updates
• Extraordinary security issues requirements
• Other technical issues or limitations
• Budgets for web site hosting, maintenance, modifications, search engine submission fees, promotion and/or other services
• Other web site services requirements
• Server hosting of the site
• Legacy systems/databases that are in place
• Long-term plan for the site

Preliminary Web Site Storyboard:

• Desired flow of the web site
• Contents of the home page, other main pages, and sub-pages.
• Preparation of a preliminary storyboard, organization chart or site map for your Web site, including as many sub-categories as possible, and a short summary on each page of its anticipated content.