Traffic vs. Conversion

Do you know which webpages visitors are finding and clicking away from and what to do to strengthen their conversion-ability?

Do you know which webpages are most popular and which pages that your visitors are actually landing on when they visit your site?

Are you losing leads and sales as visitors arrive and leave, taking no action?

Is there a clear marketing message and/or call-to-action on your webpages, especially the most visited pages?

Analyzing your website traffic is crucial. Data from your analytics software can be overwhelming if you don't understand how to apply it to your business initiatives and website.

We identify and implement opportunities for your website to increase visitor conversion, attract more quality traffic, and cross-sell through analyzing your web stats. When you use our expert knowledge, the results are astonishing.

A better understanding of a website's traffic will increase your organic and ppc placement lift, and optimization strategies with other online marketing initiatives.

We save you money by reducing media waste, and increasing ROI.


SAMPLE: TRAFFIC ANALYSIS REPORT/A Short Synopsis

1. Problem: Less than 8% of all traffic coming to website.com is coming from all search engines. Google.com alone drives 70% of all internet traffic to a website.

Solution: Increase visibility through top-positioning with Organic/Link and Directory Building or Pay-Per-Click methodologies, or both.
-Internet standards for traffic generated from these methodologies are at least 70%.
-A website's overall traffic should at least be 70% generated from search engines like google.com, yahoo, and bing.

2.Problem: During the month of October, there were Xn people who landed on the get_a_quote page and failed to make a 'request for quote'. September's tracking indicated that Xn people landed on the get_a_quote page and in August there were Xn people landing on this page. No action was taken. In the last 90 days there were Xn people that landed on the Get A Quote page. 10% of these people should have turned into warm leads for our salesmen to contact.

Solution: Add and re-format the text and the call to action elements. Incentives to take an action needed to be increased. Website visitors want to know what the benefits of taking an action and following the processing path will be to them.

3. During the last 90 days, the Billing Center page was the third most visited landing page on the entire site.

Problem: Xn people visited website.com's Billing Center page and did not take action to request additional services. No contact forms, nor quote requests were made.

Solution: Add visible eye-catching cross-selling elements to the billing center page. Inform visitors to the billing center of the additional services available at website.com and what the benefits to the visitor/customer are. This text will also be astoundingly beneficial in lifting the website in search engine positioning objectives.

4. The second busiest landing page on website.com is the Business Insurance page. (The busiest page is of course the homepage.) Business Insurance page is 100% - 300% busier than any other landing page on the site.

Problem: Xn people in the last 90 days requested the Business Insurance report from the site. Online requests for insurance were 0..?

Solution: Provide a section on the page that provides information, benefits, and a link for each type of insurance that website.com supports. An offer for a free quote for insurance somewhere right on the page is additionally recommended.

This document was not meant to be exhaustive but merely an example of how we use analytics to help us strategize and drive online business initiatives.