Search Engine Optimization Syllabus
Instructor: Nikki Helen Marie Jackson

SEO Workshop DescriptionThis workshop is designed to teach you how to take advantage of search engine spiders and directories to promote a person, product, event, web site, business, or organization. Search engines make it possible to inexpensively reach hundreds of thousands of people with a promotional message. However, if certain rules are not followed, promoting this way can lead to censorship, blacklisting, and disaster. This workshop will help you learn the often-unwritten rules of search engine protocol, while developing promotional campaigns that are appreciated and effective.

This is a hands-on, nuts & bolts workshop, focused on both technique and theory. You will learn some of the most in-demand skills in the current job market, including how to increase traffic and increase visitor conversion. This is an ideal workshop for anyone considering a career in marketing, publicity, public relations, e-commerce, online media production -- or for anyone who has started a business or is thinking about it.

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