WHAT IS KEI

KEI is a statistical formulation that reveals the most effective keyword phrases and terms to use to optimize your web pages for. Without KEI Data it is impossible to target your customer or client. The KEI (Keyword Effectiveness Index), along with a search engine friendly website, gives you the ability to increase your overall conversion rate. The GoldRanking Team has a proven track record of conversion rates as high as 2.97% from search engine to sale.

The Keyword Effectiveness Index also includes lists of the most popular keyword terms and phrases that searchers are using to find web sites for your particular business; and it also reveals the competition for those keyword terms and phrases.

When searchers go to a search engine to do a search, search engines look through their database to find web sites that best fit the searchers request.

To do business on the web, the customer or client and seller need to speak the same language. Don't expect your customers or clients to speak your language to find you on the web, use theirs. Simply, talking the talk of the customer means that they know you understand their needs and that you can provide them with a solution. The Problem in some cases is that the customer/client asks a search engine like Google for "Lemonade" but your web site says: "Yellow Water". In search engine marketing lingo that's not an "exact match" and your page is NOT going to make to the top of the coveted organic listings. The solution is to research and understand your target audience's search habits so you can change your writing style to incorporate their most commonly used and relevant phrases.

Once these effective and targeted terms and phrases are revealed, it becomes easier to decide what to optimize a web page for, thereby improving rankings and the flow of targeted traffic to your web site.

Specialists on the Goldranking team are available to develop The Keyword Effectiveness Index (KEI) for your convenience.