Nikki Helen Marie Jackson
Internet Marketing - Search Engine Optimization Expert
Mobile: 949-609-9382
E-mail: nikkijackson@goldranking.com

Expertise

• Leading expert in Algorithmic Search Engine Optimization
• Hands-on optimization work, expert HTML hand-coding and troubleshooting, site infrastructure, page construction, keyword research and analysis, latent semantic (LSI) indexing protocol, SEO copywriting, paid placement and shopping feed optimization including sitemap development, and identifying and establishing link partners.
• Google Adwords Qualified Advertising Professional
• Sound understanding of search engine indexing methodology and seasoned expert in the use of mainstream SEO/SEM reporting tools
• Search engine algorithm analysis, raw server log analysis, php, Javascript, CSS, CGI, Perl, Flash SEO capabilities.
• Proven track record driving cost effective new customer acquisition, increased traffic and site productivity through SEO/SEM and linking strategies and execution.
• Effective written communication, proposal writing, and search engine strategy development. Strong analytical skills. Detailed oriented.
• Exceptional ability to interact with people and manage projects. Strong collaborative and team leadership skills.

Consulting and Professional Experience

 Goldranking Website Marketing Agency Newport Beach, CA           December 1998 - Present
Search Engine Optimization Expert /Project Manager/ Internet Marketing Consultant

• Advising clients and executing on Internet initiatives and online marketing strategies for various client sites.
• Leading web teams to execute on website marketing strategies, ensuring deliverables and achieving targeted objectives.
• Increasing revenues, traffic and sales leads for various clients through on-line marketing initiatives.
• Deep knowledge of online promotion and advertising strategies. - Consistently expanding knowledge in SEO and various online promotional and advertising strategies.
• Implementing website tracking capabilities, analyzing performance, tracking and reporting ROI and devising strategies for improvement across all levels of online business practices.
• Establishing, maintaining and communicating best practices for internet marketing strategies.
• Managing client communications, project fulfillment including PR projects, PPC projects and organic optimization.
• Monitoring, summarizing and preparing reports including executive summaries regarding the monthly and weekly status of projects for client and internal team review.
• Proposal writing and project negotiation
• Conducting search engine optimization seminars and training, best practices for search engine optimization strategies, linking techniques, PPC ad copywriting and landing page creation, analytics – tracking, monitoring, analysis and reporting.

          Projects Include:

 UC Irvine Extension, Women's Opportunities Center Irvine, CA                                               January 2008 - Present
Internet Business Development Instructor (Consultant)

• Create, implement and manage Online Business Development and Website Marketing Classes and Workshops
• Teach "How To Start, Market, and Profit With A Web-Based Business"

 Irvine Chamber of Commerce Irvine, CA                                               June 2004 – 2008
SEO / SEM Website Marketing Instructor / Project Manager (Consultant)

• Created and implemented, and managed monthly Website Marketing Workshops and Seminars for their member companies (1,500+).
• Taught search engine landing page optimization, best practices for search engine optimization strategies, PR marketing techniques, PPC ad copywriting and landing page creation, analyzing performance and ROI through analytics assessment methodologies.
• Managed the development and distribution of Web Marketing Workshop promotions including mail, print, faxing, e-mail and monthly e-newsletters.

Shoes.com, Inc. Hollywood, CA
SEO Consultant                                                                                        2004 – July 2007
SEO Project Manager (Consultant)                                                         2001 – 2004

• Produced exhaustive keyword lists through research and analysis.
• Created optimized search engine friendly web sites.
• Led a web team to execute on SEO strategies, ensure deliverables and achieve targeted objectives.
• Established, maintained and communicated best practices for search engine optimization strategies.
• Prepared and distributed project related documents including project requirements, business scope and project meeting goals/deliverables.
• Reported campaign success metrics to marketing management and executives.

Brilliant Blue Marketing Agency Irvine, CA           Sept 2006 - March 2007
Search Engine Optimization Expert/Project Manager (Staff Management)

• Advising and executing on Internet initiatives and procedures for various client sites.
• Increasing revenues, traffic and leads for various clients through on-line marketing initiatives.
• Consistently expanding knowledge in SEO and various online promotional and advertising strategies.
• Implemented and tracked traffic generating campaigns and devising strategies for improvement.
• Established, maintained and communicated best practices for search engine optimization strategies.
• Managing client linking campaigns and PPC campaigns.
• Writing proposals for prospective clients
• Monitoring, summarizing and preparing reports regarding the status of projects for client review.
• Lead a web team to execute on SEO strategies, ensure deliverables and achieve targeted objectives.

New Century Mortgage Irvine, CA                                                           1999 – 2001
Search Engine Optimization  (Consultant)

• Performed research, made suggestions and implemented online marketing plans and campaigns
• Monitored and analyzed analytics and suggested initiatives to increase leads and conversion
• Monitored and tracked the progress of SEO throughout entire lead generating process

Client Case Studies/Results:

• Juv-E-Commerce/Lead Generation/Subscription Project (10 month Campaign)
• Increased Overall Traffic 137%
• Increased Traffic Delivered From Organic Search Engine Listings 295%
• Increased Sales 367.55%
• Increased Email List 837%
• Plat-E-Commerce Website (7 month Campaign)
• Increased Traffic 621%
• Ado-Lead Generation Website
• Increased Traffic First 90 Days 53%
• Increased Position From 0 to Top 30 For Primary Keyword Within First 8 Weeks
• Increased The Number of Top Positions 1,375%
• Mai-Lead Generation Website
• Increased Traffic 38% Within First 4 months
• Nec-Lead Generation Website
• Increased Traffic 500% (Entire Campaign), Increased Leads 300% (Entire Campaign), Achieving breakeven in 6 months or less, Achieving 100% ROI in less than 12 months, Reducing the cost of leads by 60%

NON-PROFIT BOARDS AND AFFILIATIONS

• National Association of Professional Women (Member Representing Newport Beach CA) 2010
• Orange County Business Journal's "Women In Business" Award Nominee 2009, 2010, 2011
• UC Irvine Extension, Women's Opportunities Center, Irvine, CA (Board of Directors/Corporate Relations Director) 2008-2011


• Irvine Chamber of Commerce, Irvine, CA (Member Of The Year Nominee, Marketing Committee Member, Seminar Committee Member, Technology Committee Member) 2005-2007


• Orange Coast College, Costa Mesa, CA (Board of Advisors Business Department) 2004-2006


• Forum For Women Entrepreneurs OC/LA Area (Board of Directors/Executive Vice President) 2003-2004


• World Organization of Webmasters (Board of Directors/Public Relations Director), 2002


• TechBiz Connection formerly Association of Internet Professionals (Board of Directors), 2000-2002