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Standard PPC Management Services Fee Structures Per Keyword/Keyword Phrase BidThe monthly fee is based on the number of keywords managed If $15 per month per keyword is charged and there are 100 keywords in Google Adwords and 75 keywords in the Microsoft adCenter, the management fee is $2,625. - 100 keyword/keyword phrases + 75 keyword/keyword phrases x $15 each keyword/keyword phrase per month). The disadvantage is that your PPC budget increases as you add more keyword phrases. The additional costs may prevent some companies from seeking "long-tail" keyword/keyword phrases that may not generate a lot of traffic, but may convert very well. A number of low-traffic, high-conversion keyword/keyword phrases can add significant profits. Percentage of SpendPPC management fees are assessed based on how much you spend in your PPC accounts. Customary PPC management fees range between 15%-30% of your total PPC ad spends. With a $10,000 per month spend with Google Adwords and Microsoft adCenter and the PPC management fee is 25% of your total ad spend, the fee is $2,500. The disadvantage to the percentage of spend model is that it may not encourage your PPC provider to manage your ad budget effectively. It may encourage some PPC providers to spend more as their management fee is tied to the ad spend – not performance. Hourly RateFees are based on the amount of time spent managing your account each month. If they charge an hourly rate of $100 per hour and work 15 hours on managing your click campaign, you are billed $1,500. The age-old flaw in the hourly rate model is that it encourages "less-than-honest" PPC management companies to be inefficient – more hours for them equals more costs for you. Pay for PerformanceIn a pay for performance model, you pay the PPC management company a pre-determined fee per established metric. For instance, you may pay the company $5.00 for each phone call or email you receive from the campaign. Or, you could pay them 5% of each sale generated from the PPC campaign they manage for you. There are numerous options available under this model. The biggest downside to the pay for performance model is the difficulty in determining a metric that can be easily and accurately tracked and one the PPC campaign management company has total, or at least significant, control over. For instance, one metric could be a fixed fee per conversion. One critical piece of a conversion, though, is the landing page copy, design and call to action. If the click management company cannot control this aspect of the conversion, the metric cannot be used for billing purposes. Flat FeeA flat fee model is usually straightforward for both parties. Once the scope of a PPC consulting service or advertising management has been defined, a project or monthly-based fee is assessed. One of the drawbacks with the flat fee model occurs when the scope of PPC management activities is not clearly defined and questions arise whether a specific activity is included within the fee or not. Goldranking is happy to structure a PPC proposal with flexible pay options that best meets your needs. Please call or contact Goldranking right now. |
Optimizing and Managing SEMWhy Is Your New Google Adwords Account Not Producing Vast Amounts Of Traffic?July 7, 2007 The number of phone calls that are coming in to Goldranking requesting Google Adwords help has been consistently increasing. These calls are from companies that have recently opened new Adwords accounts or companies whose Adwords accounts are hitting the level where the rate of return is flat. Many are asking for help to increase clicks, reduce costs, and to improve their ROI. New advertisers are concerned that their new Adwords accounts are not generating impressions nor clicks. The others are looking for help in getting more sales from their spend. The reason that the ads are not triggering impressions or clicks, or triggering very few, is because that in most cases the accounts have not accumulated Quality Score. One of the qualifying factors in Google's Adwords algorithm is that it is based on accumulating Quality Score votes which are a combination of how your ads have been performing over time relative to the account history of your competitor's ads. Discounting ads from trusted sources and charging new advertisers, unproven advertisers, or abusive advertisers premiums to be displayed has become one of the many ways that Google has found it necessary to protect it's relevancy and usefulness to it's constituents; it's searchers. Ads with a high clickthrough rate will have a high Quality Score. Ads that appear in the top positions will have a higher clickthrough rate. Ads with a high Quality Score will also have a dramatically lower bid minimum requirement. If your ads are not exceptionally relevant, you will pay a higher minimum bid to make up for the lack of ad relevancy. New accounts require a vigorous bidding strategy. Overbid as high as possible as you will be competing against the best ads that have developed over time in your niche. Accounts that do not have history must budget for as large a spend as possible and higher bids in order to establish a good history. Tip: As a new advertiser limit your daily maximum spend but enter a very high maximum bid value. We understand how frustrating this can be. But for sanity's sake consider applying the following general rule of thumb for getting a new account into rotation - the first 3 months spend as a testing period and that your return will more than likely be minimal. The next 3 months are the building phase and then after 6 months high returns kick in. Additional Adwords and Landing Page Optimization Tips
References: http://www.google.com/adwords/learningcenter/ http://adwords.google.com/support/ - Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page. Goldranking Search Engine Marketing - Pay Per Click PPC Campaigns The pay-per-click search engines can provide your site with an additional source of targeted traffic and in most cases, you only pay for the actual number of visitors that your web site receives. The cost per visitor depends upon how competitive your keyword/keyword phrases are, but many phrases are still available for as little as $0.05 per visitor on the second tier pay per click search engines.
Each Pay Per Click Campaign includes the following features:
For a customized and detailed PPC campaign proposal call (949) 252-5363 or request an online Pay Per Click PPC Request For Info.
Request For Information - Search Engine Optimization ServicesIf you would like to communicate with someone at GoldRanking Search Engine Optimization and Ranking Services you can contact us in three ways. By Phone: (949) 252-5363 By Email: info@goldranking.com By Form: you can send us a message through the on-line form below. Please note that this information will be kept strictly confidential. |