Making The Web Work for Your Business: Customer Acquisition Strategies for Small Businesses

Blueprints for Success Seminar Series Explores Technology

Featuring Representatives from:

Evan Ling Search Engine Marketing Google	Nikki HM Jackson Search Engine Marketing Goldranking Website Marketing Agency, Inc.	Sally Falkow Content Syndication RSS Feeds Blogging Expansion Plus Internet Marketing PR
Kristina Cutura Search Engine Marketing Google	Nikki HM Jackson Search Engine Marketing Goldranking Website Marketing Agency, Inc.

MAY 18, 2007
8:00 a.m. to 4:30 p.m.

Making The Web Work for Your Business:
Customer Acquisition Strategies for Small Businesses

REGISTRATION:
$150/Morning Session
$150/Afternoon Members Only
$200/Afternoon Non-Members Only
$200/Full Day Members Only
$250/Full Day Non-Members Only
$25 Laptop Rental

Includes:
$75 Google AdWords® Gift Card*, course manual, continental breakfast for all attendees, lunch for workshop attendees, and more.

LOCATION:
Irvine Marriott Hotel
18000 Von Karman
Irvine, CA 92614

SPONSORS:

SCHEDULE:

8:00 a.m.		Registration/ Continental Breakfast/ Networking
8:30 a.m.		Introductions
9:00 a.m.		Google
10:15 a.m.		Break
10:25 a.m.		Google
11:00 a.m.		Expansion Plus PR
11:15 a.m.		Goldranking
11:30 a.m.		Lunch
12:30 p.m.		Goldranking
1:30 p.m.		Break
1:40 p.m.		ExpansionPlus PR
2:40 p.m.		Google
4:00 p.m.		Question and Answer Raffle Prizes

An event of the
Irvine Chamber
2485 McCabe Way, Suite 150
Irvine, CA 92614
(P) 949-660-9112
(F) 949-660-0829
www.irvinechamber.com

Featuring Representatives from:

Featuring Google

Learn how to acquire new customers with Google AdWords®
Learn about the benefits of reaching prospective customers at the right time (contextual advertising)
Learn more about how you can greatly increase the return on your marketing/advertising budget, while spending less
Plus you get $75 worth of free advertising from Google* - so you can start acquiring customers on Google’s dime.

Featuring Goldranking Website Marketing

Learn detailed tips on how to create a Google-friendly website
Learn how to help Google find, index, and rank your site
Learn how to help Google increase it's coverage of your webpages
Learn how to avoid accidentally blocking the Googlebot crawler

Featuring Expansion Plus Internet Marketing PR

Learn how to syndicate content with simple RSS feeds
Learn how to use Social Media to increase online visibility and your bottom lines
Learn how to create your very own business blog

To help small- and medium-sized business owners leverage the power of the web to grow their business, the Irvine Chamber of Commerce will be conducting a "Making the Web Work for Your Business: Customer Acquisition Strategies for Small Businesses" seminar on May 18, in Irvine. The seminar is aimed at helping small and medium sized businesses create quick, easy, and cost-effective customer acquisition programs. The seminar will feature an educational keynote and basic overview of highly effective web tools by Google, as well as hands-on workshops delivered by Google representatives and other online advertising professionals. Cost-conscious business owners that wish to leverage the web more effectively to get new customers will benefit from the seminar and workshops.

This seminar event will offer basic information on how to run an online advertising campaign that generates more leads for less money. The event will provide attendees with the rare opportunity to learn the basics of AdWords directly from Google's own trainers. Nikki HM Jackson, from Goldranking Website Marketing, will help small business owners with tips on how to create a Google-friendly website so that Google will easily find, index, and rank it without accidentally blocking the Googlebot crawler. Additionally, Sally Falkow, from Expansion Plus, will discuss social media, content syndication, RSS feeds and how to create a business blog.

Each registrant will be given an opportunity to be selected and spotlighted by Google at the seminar, so register early. Google will be selecting two attendees and their respective businesses as training examples on how they might build and optimize AdWords accounts. Google may also reference challenges they face or opportunities that they can take advantage of.

Registration is available for the morning Keynote Session offered at $150 (there will be a 400 person cap to this session), the afternoon VIP Workshop session is offered at $150 for members or $200 for non-members (there will be a 50 person cap to this session - so register early). Full day registration is offered at $200 member or $250 non-member. Attendees will also receive $75 worth of Google AdWords credits* to get started with AdWords and experience it first hand.

BRING YOUR LAPTOP! Rentals will be available for $25.

CLICK HERE TO DOWNLOAD THE PDF REGISTRATION FORM.
The registration form can be faxed to 949-660-0829.

THE AFTERNOON BREAKOUT WORKSHOP SESSION IS LIMITED TO 50 PERSONS.
NO REFUNDS AFTER MAY 1, 2007.

TERMS & CONDITIONS:
*Terms: Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a $5 activation fee. Offer valid only for sign ups through the URL provided for the promotion. Expires 05/31/2007.